The Mystery of Pottermore

A Storm is brewing in the Harry Potter world.

Earlier today. J.K. Rowling set the Harry Potter Fandom busy looking for clues once again, something we haven't had to do since the days we tried to break into her study at

A website appeared at The website seemed fairly normal, with a box for coordinates and a google map. A Question Mark in the corner led to the following message:

J.K. Rowling

This is not a new book, but it is something equally exciting. As a teaser before the official announcement, ten letters have been hidden on this website for you to find. To locate them you just need to enter ten individual coordinates in the search box and explore.

The coordinates are being revealed among ten Harry Potter fan sites throughout the 15th and 16th of June 2011. Find the correct sites and you could be one of the first to piece the word together.

Good luck to you all.

It didn't take long for those 10 codes to be revealed. 9 Sites each had a latitude/longitude pair, that when entered in the coordinate box on the site would reveal a marker. If you then zoomed in all the way you would get to a google street view would reveal a plaque indicating why that location is important to the History of Harry Potter and a letter.

The 10th and final letter was revealed on Twitter at the twitter account @Pottermore and the 10 letters altogether spell out Pottermore.

The twitter account also has a link to has... well not much on it yet except a coming soon statement, a picture of J.K. Rowling's signature and a copyright statement.

Some of those sites that had coordinates of letters now have something indicating that they know more:

As a follow up, I was lucky enough to get a preview of @Pottermore recently and it is one of the most amazing, engaging, and breathtaking additions to this fandom imaginable. More details will arrive shortly, so do stay close for the latest on Pottermore.

This editor has seen a sneak preview of Pottermore and it is breathtaking in scope, detail and sheer beauty.

Unfortunately that's all I'm allowed to say right now, but rest assured there will be more news soon and we'll bring it to you as it happens!

Pottermore Website Shot

So what is Pottermore? We don't know, but we are as excited as I'm sure you are to find out. Sound out in the comments about what you think it might be.

UPDATE: There are now owls on's website, if you click on the owls it takes you to a page on YouTube indicating that Rowling will make an announcement there soon. There is a countdown, which at the time of this update reads 6 days, 3 hours, 56 minutes 40 seconds until J.K. Rowling's announcement.

Whatever her announcement is, whatever Pottermore is, we'll find out in 6 days, so Thursday morning (4 am Pacific, 6 am Central, 7 a.m. Eastern). I look forward to finding out what, although it's rather annoying that for US fans, the update will be in the very early morning hours.

As a side note from a Google fanboy, notice how she used Google Maps (and Street View) yesterday, and today she uses YouTube (another Google product)

Responses 1 - 22 of 22 to "The Mystery of Pottermore"

8609d732775a051 • Wednesday, June 15, 2011 - 10:47pm • #1

I think it will be what just about every Harry Potter fan wants... A browser-based MMORPG of the Harry Potter world!! Just a guess.. A VERY hopeful one!

I think that's what it is called.. Digital Harry Potter world and digital character and all that.. I don't know what it is called.. Anyone know? If you do, please correct me. :D

!Alchemist Edmund • Thursday, June 16, 2011 - 1:09am • #2

We have a browser based MMORPG of the harry potter world right here :P

If it is an MMORPG, it won't be browser based I can tell you that

Supreme God joserules • Thursday, June 16, 2011 - 2:54am • #3

But there might be a new book after all though. How about Harry Potter and the rise of the Dark Prince? Isn't that suppose to be coming out pretty soon? Just google it or something. I did see it. From what I heard it might be the sequel to DH.

Insidious Decoy • Thursday, June 16, 2011 - 4:29am • #4

This will probably be an interactive Potterpedia-ish database.

The Goddess Paddymoon • Thursday, June 16, 2011 - 5:36am • #5

It would make sense if JK went on the online gaming route. With Wizard 101, Monkey Quest, and Free Realms (I know there's more) it would make sense to have a HP one. Imagine how many people would jump aboard that. Of course, it's going to be more PG than this site, but it seems like it will be cool to do with the kids ;) That is, if that's the route she's taking xD

The Unwritten Kahlan • Thursday, June 16, 2011 - 6:03am • #6

She was supposed to be creating a Harry Potter encyclopedia at some point...?

89a1dcd8d83e593 • Thursday, June 16, 2011 - 7:58am • #7

*spazz* I have no idea what it is, but I'm already excited. xD

ffe572b7d44f0cf • Thursday, June 16, 2011 - 10:07am • #8

*nodnods* I don't know, I don't care, I just want it. XD

58ad674bb060ba3 • Thursday, June 16, 2011 - 11:53am • #9

Something like Runescape, just Harry Potter based...?

Goddess winnifred • Thursday, June 16, 2011 - 12:14pm • #10

I hope it's not an encyclopedia.. Truthfully, I hope she writes a book about James, Lily and the older generation and their life at Hogwarts.. though I doubt that's what this is.

JKRowlingsbooks • Thursday, June 16, 2011 - 12:22pm • #11

Knowing J.K.Rowling she will probaly exceed all expectations and totaly blow all our minds. Whatever Pottermore is I know that Potter fans will come flocking.

8609d732775a051 • Thursday, June 16, 2011 - 12:54pm • #12

What Paddymoon said way up there is what I was talking about.

And to Edmund the Just, this is a Text-based game.. I wasn't meaning a text based game like this is.

!Undesirable No. Juan • Thursday, June 16, 2011 - 1:05pm • #13
The Unwritten Kahlan • Friday, June 17, 2011 - 6:12am • #14

Read today that it's just supposed to be a site where people can chat.

amp;Snow Nyamp;mph amp; Khione • Friday, June 17, 2011 - 10:46pm • #15

It will drive me more crazy then I already am trying to figure out what it is all about.

Death Deity Artemis • Saturday, June 18, 2011 - 11:22pm • #16

Sadly, I don't care enough at this point... I will leave it to someone else to fill me... Work sucks :P

Goddess KesslerGreen • Monday, June 20, 2011 - 2:07pm • #17

Whatever it is, it'll be phenomenal. It's JKR. You can pretty much count on that.

amp;Secretlamp;yaPanda flowfire • Monday, June 20, 2011 - 5:57pm • #18

Pfft, seems like whatever it is it's 'MorePotter'

!Alchemist Edmund • Tuesday, June 21, 2011 - 10:45pm • #19

Just over a day left till we find out the mysterious answer.... I know I'm psyched

JamesPotter • Wednesday, June 22, 2011 - 9:06am • #20

ok well im kind of confused but all iknow is there should be a site that is like an MMORPG like wizard101 that would be amazing to see a harry ptter game online where you cansee yourself casting spells and such! (i pick JamesPotter as my character)

!Undesirable No. Juan • Wednesday, June 22, 2011 - 9:44am • #21

The Times UK reports (paywall) that it has received an official marketing memo, apparently by mistake, talking about the project in more detail. The paper says the memo suggests that [] is a sophisticated online game that contains clues to prizes that are hidden in the real world. These are an unstated number of magic wands secreted in Britain and America, and possibly other countries.

These are an unstated number of magic wands secreted in Britain and America, and possibly other countries. "According to the Times UK, is is "not clear whether the treasure hunt is Pottermore itself, or merely a marketing drive for another product.

devindragon • Tuesday, July 12, 2011 - 4:48pm • #22

i wish she would finish it faster

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